Despite the slowing in demand being more than expected, sending sales projections into a tailspin, India will see no dearth of new vehicle launches in the second half of the year, with manufacturers battling to revive consumer sentiment.
Almost every car maker has planned a launch later in the year, from an economical compact car to a spacious sport utility vehicle (SUV).
Manufacturers hope these launches would help revive the earlier pace of sales growth.
The rise has seen 19 per cent, year on year, over the past five months, forcing many to dole out lucrative offers to downsize stock.
Growth in the same month last year was 31 per cent.
That includes a compact four-door car, powered by an 800cc emgine and priced below its current entry level model, the Santro.
Two more premium sedans, the i40 and the new Elantra, are also expected to make their way into showrooms later in the year.
The Hyundai management, however, declined to provide details.
This new model, initially scheduled to hit markets around June, has been postponed due to the recent unrest at one of its two factories, crippling production.
In addition to the Swift, this category will witness launches of the Honda Brio, Toyota Etios Liva and Beat diesel.
Jnaneswar Sen, senior VP, sales and marketing, Honda Siel Cars India, said, "We are expecting some kind of festive cheer in the coming months to lift demand.
There is still a growth opportunity in the market. The launch of our Brio will happen as per schedule, which is around October. By August onwards, the situation in Japan will begin to improve."
The joint venture of General Motors and SAIC will look to launch a compact SUV in the last quarter of the year, in what could be one of the first products from the JV.
This new model will bridge the gap between the existing compact SUV Scorpio and the yet to be launched range under the SsangYong brand.
Although price details are not available, sources say the vehicle could be priced around Rs 13-15 lakh (Rs 1.3 - 1.5 million).